Project 52, a new members’ club comprised of 52 members from the local business community, has launched its brand-new bar in Waterloo Lane, St Helier.
The club secured its licence in March this year. Since then a renovation project has been underway to transform the club’s premises into a modern yet nostalgic bar for islanders to relax, socialise and network. The top floor of the club consists of a lounge and meeting room, exclusive to the club’s 52 members. However, unlike most traditional members’ clubs, Project 52 also invites non-members into the downstairs bar and lounge.
The club has been designed by a local design expert who has designed bars across the world. Stuart Dryden from Waddington Interiors. Project 52 draws inspiration from the contemporary and industrial, yet homely aesthetics of Soho House clubs. Matt Price and his team from Whittinghams. managed the project to implement the design and turn the club’s vision into a reality. The bar’s menu has been hand-selected by General Manager, Cristian Benta, who has worked in London’s legendary Arts Club, making it very different to any venue that Jersey currently offers.
From January, the 52 members of Project 52 will also have the opportunity to transform the club by hosting a week of their choice. This exclusive privilege comes as part of the club’s membership and is designed for members to share their passions and interests.
Cristian Benta, commented:
“It’s fantastic to finally have the bar open for business. Project 52 prides itself on its individuality and inclusivity so we’ve had a lot of amazing support from members of the local business community and beyond. In terms of the club’s look, vibe and overall conception, it is very different from Jersey’s other members’ clubs in so many ways. Project 52 breaks down traditionalist views, in that its membership is made up of both men and women. We also extend a warm welcome to non-members, taking inspiration from some of London’s more modern establishments in our vision and aesthetic. Now we’ve officially launched, I’m excited to open our doors to the public and see their reactions. I’m also especially looking forward to realising Project 52 members’ ‘dream club’ visions when it comes to the members’ weeks in January.”